VE logo design 2022
NEW DESIGN LETTER 'VE' CUTTING SLIDES
Logo design trends are something mythical: almost everyone speaks and writes about them. But have you ever seen them in action? While there’re so many creators building up their tips on how you should better approach logo design, we’ve decided to check up with what real businesses do and sum it up as ten major logo trends that will probably work in 2022.
So what’s going on in the industry? As with general design trends, every year, we seek significant trends for logo design, trying to help designers and entrepreneurs onboard fresh and distinctive brand identity. More or fewer colors, flat style or 3D, minimalism or maximalism — over and over again, it’s the same choice for everyone. The funniest thing is that even when the choice is made, nobody has a keen understanding of how an engaging modern logo should look like and keeps doing things their way.
In fact, every time there comes a powerful trend — as it happened a few years ago with reserved flower-based logos in Scandinavian style — there are always thousands of studios that overlook it. The same happens in other creative fields (or. even outside the design industry), but logo design makes it particularly evident that any trend carries thousands of exceptions.
That’s why I don’t recommend you to focus on popular trends everyone’s about and see for yourself what’s what. To help you with that, we’ve explored hundreds of loud rebrandings of 2021 to make up an honest list of logo trends that most designers stick to. That must be of great help if you don’t know what to start with!
Logo Design Trends 2022: Overview
In 2021 logo designers made a huge step towards a bolder and more innovative design. Similar to graphic design trends, branding intensively adopted soft looped animations and vibrant color schemes. It also opened up to experimental typography, which encouraged creative minds to take a fresh look at logo design.
In 2022 logo design trends are likely to continue the general tendency, and we hope to see the aforementioned aesthetics globally reinvented. Previously, it was elementary to tell a trendy logo from an outdated one — now, things will change drastically. You’ll see designers equally opting for minimalism and cartoon logos, 3D and flat logos, floristry, and wordmark logos. We thought 2021 was going to be the year of creative freedom. However, it looks like in 2022, we will see it truly unrestrained.
Simplistic Geometry & Basic Shapes
In 2022 you will hardly surprise anyone with a logo based on a complex logomark. Such logos are usually hard to remember, and customers may find it challenging to build a bond between the brand and its graphic representation. This can be a huge problem for big businesses seeking to reinforce their presence and increase brand awareness. Therefore, there is a tendency for the companies to refuse such logo marks in favor of something fundamental.
